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TV, home phone and broadband provider Sky is continuing its UK expansion with the recruitment of 550 permanent employees.

New staff will be added to Sky's customer service and sales teams, in a bid to support the firm's growing product base.

Jobs will be created across the UK, although 350 will be based at Sky’s existing customer contact centre in Newcastle.

Sky said all successful applicants will receive comprehensive training and support, along with "competitive salaries, rewards and benefits".

"All Sky employees receive free Sky+HD, Broadband and Talk, as well as excellent personal development opportunities," the firm noted.

Jeremy Darroch, Sky's Chief Executive, said he was "delighted" to announce plans to expand the company's workforce with the creation of 550 new jobs.

"These new roles will help us to meet demand for our products and serve our growing customer base," he stated.

"Today's announcement comes on top of the 700 previously-announced new Sky jobs in our home installation team, bringing the total number of new Sky jobs created in the UK in 2013 to 1,250."

Mr Darroch claimed that, in the past four years alone, Sky has created 4,000 more jobs for people across the UK and Ireland.

The service provider is increasing its employee base following the acquisition of O2 and Be Broadband's internet and fixed-line business.

When the deal is complete, Sky will become the UK's second-largest home broadband provider, with only BT possessing more subscribers.

Sky currently serves more than 10.7 million customers across the UK and Ireland, with 34 per cent subscribing to a triple-play TV, home phone and broadband deal.

Another 152,000 broadband subscribers were added during the first three months of 2013, continuing the firm's recent progress in this area.

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