Sky has triumphed at the BT Sport Industry Awards - receiving recognition for its sponsorship of the Great Britain Cycling Team in 2012.
The TV, home phone and broadband provider won in the 'Best Sponsorship of a Sports Team' category at the awards ceremony, which took place at London's Battersea Evolution.
In making the award, the judges praised the 'synergy' between Sky and British Cycling, which stretches from the grassroots through to elite performance at Olympic level.
Sky first teamed up with British Cycling in 2008, with the ambitious targets of getting one million more people cycling regularly and producing the first overall British winner of the Tour de France.
With both of these targets achieved ahead of time - following Sir Bradley Wiggins' yellow jersey win last year - the partnership has been renewed for a further four years.
Robert Tansey, Director, Sky Sports, said inspiring people through the power of sport has "been central to Sky from the very beginning".
"That’s why it’s particularly satisfying to get recognition for a partnership that is helping to encourage greater participation in cycling, not just on the track but where it really matters, on Britain’s streets," he stated.
"We’re thrilled that the partnership between Sky and British Cycling has been honoured at these prestigious industry awards."