EE has announced plans to launch shared and pay-as-you-go (PAYG) 4G broadband plans.
The broadband provider says it is aiming to provide customers with greater choice in how they access its super-fast 4G network.
EE's shared 4G plans will allow mobile customers to access the internet from the same account across their tablets and other mobile devices.
They will also be able to share their broadband account with other people if they so choose.
EE says the new deals have been built with simplicity in mind, and will provide a "great value" solution for customers.
For the first time, they will have a PAYG 4G option - paying for super-fast mobile broadband on their tablets and laptops according to use, without a long-term commitment.
"Customers will be able to choose between a range of data bundles to use with their device – whether it’s a tablet, laptop or mobile Wi-Fi device," the firm stated.
EE noted that pricing and availability will be announced in the coming weeks.
Olaf Swantee, Chief Executive Officer at EE, said his firm recognises that, with 4G, customers connect to the things they care about more frequently, across more devices.
"Our shared 4GEE plans and PAYG 4GEE mobile broadband will offer our customers more ways to do this," he stated.
"We won’t stop here. Customers can be assured that, on EE, they are one step ahead.”
EE launched 4G mobile broadband services in the UK in October 2012, having been granted permission by Ofcom to use its existing spectrum in the 1,800MHz frequency band.
So far, the company has switched on 4G services in 74 towns and cities across the UK, with more being added to its network every month.