TalkTalk TV customers have the opportunity to access Bollywood hits at the touch of a button through their YouView set-top box.
Eros International's on-demand service ErosNow.com has become available on YouView from TalkTalk, giving viewers the chance to enjoy popular Asian movies including Chakravyuh, Dabangg, Khiladi 786, Milenge Milenge and Love Aaj Kal.
TalkTalk TV customers can rent films on a pay-per-view basis at £2 a time, or buy unlimited access to around 20 Bollywood hits with the £5 Eros Now Boost.
New films are added to the ErosNow.com platform every month, with the latest movie titles always available.
The Eros Now Boost and on-demand movies sit alongside the Asian Boost and Star TV Boost, meaning TalkTalk now offers a total of eight Asian channels and an on-demand movie service.
Laurence Miall-d'Aout, TalkTalk’s Director of TV, said: “ErosNow is the latest international content partner to join YouView from TalkTalk, and we have a lot more specialist channels coming on board.
“With 12,000 homes choosing TalkTalk TV every week, we are proud to be the fastest growing new TV service in Britain."
At the end of the first quarter of 2013, TalkTalk's YouView-based TV service had a total of 230,000 customers, up from 80,000 at the end of 2012. The firm attracted 150,000 viewers to its TalkTalk TV service between January and March alone.
Dido Harding, Chief Executive at the TV, home phone and broadband provider, said TalkTalk had enjoyed "a momentous year" and is "a fundamentally better business than it was three years ago".
"We have the UK’s fastest growing new TV business and our customers clearly appreciate its comprehensive content and value for money pricing," she stated.