New and existing customers upgrading to Sky fibre broadband are being given the chance to save money on super-fast internet services.
The firm is offering six months' half-price broadband for households signing up for its Sky Fibre Unlimited deal.
In order to qualify for the promotion, consumers need to live in a fibre-enabled area, and switch their home phone and line rental services to the firm.
The super-fast broadband deal offers download speeds of up to 38Mb with an unlimited monthly usage allowance, meaning users can consume as much data as they like.
Subscribers receive inclusive weekend calls and a free Sky Hub router, which enables them to get online anywhere in the home.
Sky says its fibre broadband services are "lightning-bolt fast", and brilliant for homes where there will be more than one person using the internet at the same time.
Customers are also able to take advantage of Sky's public Wi-Fi services at thousands of hotspots across the UK.
The Sky Fibre Unlimited broadband deal is initially priced at £10 per month plus £14.50 line rental for the first six months, rising to £20 plus line rental for the remainder of the contract.
A £50 set-up fee also applies for households signing up for fibre broadband services.
Even greater savings are available to super-fast broadband subscribers who take out Sky Sports alongside internet and home phone services.
Households singing up for a Sky Sports bundle can enjoy six months' free fibre broadband - meaning they pay only for TV and line rental during this introductory period.
Sky Fibre Unlimited with sports is priced at £42.50 per month for the first six months, plus £14.50 per month line rental.
This increases to £62.50 per month plus line rental when the introductory discount period ends after six months.