UK households can now take advantage of 12 months' free broadband when signing up for a Sky Sports bundle.
Customers subscribing for a sports package with the firm are entitled to receive free internet services for a year.
The deal is available to both new customers and those upgrading to a TV, home phone, line rental and broadband package with Sky Sports.
Sky Unlimited Broadband, Calls & TV with Sky Sports is initially priced at £31.75 per month, with customers receiving six months' half-price TV services.
After this introductory discount period, the price increases to £42.50 for the next six months, and £50 per month after 12 months when the free broadband offer ends.
Should customers cancel their Sky Sports subscription within the 12-month offer period, they will automatically be charged the standard price for Sky Broadband Unlimited.
The Sky Sports bundle includes over 35 subscription channels and 240 free-to-air-channels - eight of which are in high definition.
All six Sky Sports channels are included with the package, including Sky Sports 1 & 2, Sky Sports News and Sky Sports F1.
Customers also receive a free Sky+HD 2TB box as part of their deal, allowing them to pause, rewind and record live TV, and take advantage of on-demand content.
Last week, Barney Francis, Managing Director of Sky Sports, claimed there has "never been a better time to be a Sky Sports subscriber".
"With The British & Irish Lions Tour, back-to-back Ashes, every F1 race and our biggest ever football season, there really is something for everyone," he stated.