Virgin Media has entered into a new partnership with The Weather Channel, which will see it provide a multi-platform forecasting service to customers.
The broadband provider will power weather services across its TV, online and mobile channels in the UK, allowing app users to check the 24-hour and five-day outlook.
Lynette Turnbull, Virgin Media’s Head of Multiscreen Commercial Development and Product Management, claimed the firm's TiVo service "brings together incredible TV with the best of the web".
"So working with The Weather Channel is a natural partnership for us," she claimed.
"Brits talking about the weather is a bit of a cliché, but combined with our popular online and mobile internet properties, this multi-screen deal will add plenty of value for our millions of customers wherever and however they want to check the forecasts."
Patrick Vogt, President of The Weather Company International, said the firm's strategic partnership with Virgin Media will power weather information and data services across all platforms, including TV, online and mobile.
"Weather touches every person and business every day, so weather really matters, and through distribution partnerships and our own digital properties, we are committed to bringing the most accurate weather reports to the public anywhere, anytime," he stated.