BT Sport has secured more live football for its viewers, agreeing a deal to share FA Cup broadcast rights with the BBC from the 2014-15 season.
The Football Association (FA) has confirmed the deal, which ensures BT Sport will show games from the world's oldest cup competition through to 2018.
Matches from the coming season's competition will also air on the platform, since BT Sport has taken over ESPN's channels in the UK.
Gavin Patterson, Chief Executive at BT Retail, said: "BT Sport made a determined joint bid to retain the FA Cup rights because we believe it is one of the truly great club football competitions.
“We are thrilled to bring our viewers the incredible stories of passion, and victories against all odds that pepper the history of the competition."
He claimed BT Sport will be fielding "a superb line-up" of presenting talent to showcase and analyse the action.
"And because BT Sport is free with BT broadband on BT TV, online or via satellite we are confident that we can reach a large audience rapidly," Mr Patterson stated.
Greg Dyke, the new FA Chairman, congratulated BT Sport and the BBC on their successful tenders for the broadcast rights.
He said that although BT Sport is new to television, the channels are backed by a major corporation which has been part of everyday British life for a number of decades.
“[BT has] millions of customers and is shaping up to be a heavyweight player in the broadcasting world, so the FA Cup is a fantastic asset for their growing portfolio of sports," Mr Dyke stated.
BT Sport has also acquired the rights to 38 Premier League football matches per season, including 18 top-pick matches, for three years from 2013-14.
In addition, the service will show action from the UEFA Europa League, and top-tier live football from Scotland, Germany, Italy, France, Brazil, Australia and the USA.