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BT Sport has further bolstered its portfolio of live football rights by signing a 30-match per season deal with the Football Conference.

The new subscription sport service will air 25 matches from the Conference Premier during 2013-14, plus both legs of the play-off semis and the Promotion Final at Wembley.

BT Sport says the deal will bring live football from the fifth tier of English football to "a much wider audience than ever before" - particularly since all BT broadband subscribers have free channel access.

Simon Green, Head of BT Sport, said his firm is "delighted" to invest in the non-league game and play its part in helping community clubs to flourish.

"We are not just interested in the glamour of the Premier League - we’d like to bring the excitement and grit of the Conference Premier to a new audience, as well as its existing strong fanbase," he stated.

"There are some terrific clubs in the Conference Premier and some fantastic stories and characters, which we aim to develop in our coverage."

Brian Lee, Chairman of The Football Conference, said the league welcomes the opportunity to join the "revolutionary" BT Sport service.

He predicted the new deal will be "a game-changer" both for the Football Conference - which is currently without a sponsor - and BT Sport itself.

"We feel that the prospect of showcasing our wonderful brand of live football to a potentially mind-blowing number of viewers can only enhance our product," Mr Lee stated.

"We hope sponsors of clubs and competition alike recognise the huge step that we are now undertaking."

As well as live non-league action, BT Sport will air 38 live matches from the Barclays Premier League, including 18 of the 'top picks', from 2013-14.

The channels will also show live FA Cup, Europa League and Scottish Premier League matches, as well as top-tier live football from Germany, Italy, France, Brazil, Australia and the USA, plus action from the FA Women's Super League.

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