BT Sport - the pay-TV platform which launches this week - has announced a four-year partnership with Scottish Rugby.
The service provider will feature as the shirt sponsor for both Glasgow Warriors and Edinburgh Rugby, while BT and BT Sport will be promoted at Scotstoun Stadium and Murrayfield Stadium.
Marc Watson, Chief Executive of TV for BT Retail, said the firm is "very pleased" to invest in Scottish Rugby with the sponsorship, which allows BT and BT Sport to "demonstrate a commitment to supporting the game north of the border".
"This is part of our long-term commitment to rugby, where we see great growth potential in the coming years," he stated.
Mr Watson noted that BT Sport will be the home of the Aviva Premiership from 2013-14, showing 69 live games and also action from the JP Morgan Sevens.
In addition, matches from the French Top 14 competition will also be covered on the new subscription sports service.
Mark Dodson, Chief Executive of Scottish Rugby, said the body is "absolutely delighted" to have BT and BT Sport on-board for the next four years.
"This partnership has been many months in the making and it’s been gratifying to have concluded it ahead of the BT Sport channels launching," he stated.