Ecommerce solutions provider PureNet has become the first business to sign up for CityFibre's ultra-fast broadband service in York.
The company will gain access to download speeds of up to 1Gb through a full-fibre connection at its premises on York Business Park.
CityFibre says the broadband upgrade - to be carried out this summer - will help PureNet increase its business efficiency and improve customer service.
"Reliable internet connectivity is of critical importance to PureNet, and when we discovered CityFibre’s new Internet Leased Lines service, we leapt at the chance to sign up with them and receive the best connectivity available," said Ian Lawton, Chief Technical Officer at PureNet.
"Our customers rely on communication with our servers and we constantly interact with other systems, so such a robust and high capacity broadband service will provide us with huge increases in productivity."
He said the firm is located in a part of York "notorious for its poor internet connectivity". As such, Mr Lawton claimed Gigabit speeds will have "a significant impact" on the business going forwards.
CityFibre has installed over 110km of fibre infrastructure across York, with connections already installed at schools, council sites, police stations, CCTV locations, NHS sites, and Bytemark’s new data centre.
Rob Hamlin, Director of Business Development at CityFibre, claimed that Gigabit speeds can provide "huge benefits" for the digital and technology industries.
"We are pleased that we can support York in becoming a fantastic location for these businesses to thrive," he stated.
"We are proud of our ability to provide fast and flexible installations, which will enable other businesses in York to be quickly and easily connected."