BT Sport is to co-produce a live sports chat show presented by BAFTA award-winning broadcaster Clare Balding.
The broadcaster will team up with production company Boomerang to work on the weekly show, which will air on BT's new subscription sport service from August 8th 2013.
Each episode will feature interviews with sporting stars, and according to BT Sport, "will scratch beneath the surface of the personalities involved".
The new show will also feature "slick, stylish reports" reflecting the diverse sporting world, and discuss the latest topical issues.
Simon Green, Head of BT Sport, commented: “We are very excited to be co-producing the new Clare Balding show on BT Sport.
"Working closely with Clare, we want to shine a spotlight on a variety of different sports and really give the viewers the inside track on their sporting heroes."
Gareth Rees, Managing Director at Boomerang, said the firm is "thrilled" to be working with BT, which is "driving in an exciting new era of sports broadcasting".
"We have had fantastic success with our sports-related programming and content over the last few years, and are delighted to be building on our existing relationship with BT with this show," he stated.
BT broadband customers will have free access to the new BT Sport subscription TV service, which launches next month.