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Sky Sports will kick off the new football season by offering free access for one day on Saturday August 17th.

To celebrate the first day of the Premier League season, programmes from Sky Sports 1 will replace the regular programming on Sky 2 and Pick TV.

This means millions of home viewers who do not have a Sky Sports subscription will be able to get a taste of the action, either on Freeview, YouView, or another pay-TV platform.

The free day will include 'Saturday Night Football' - a show dedicated to Sky’s 5.30pm evening Premier League fixture - and a lunchtime Football League match on 'FL72 Live'.

The new shows are part of Sky Sports' new-look 'weekend of football', which also includes established favourites 'Soccer AM', 'Soccer Saturday' and ‘Monday Night Football'.

Barney Francis, Managing Director of Sky Sports, said 2013-14 will be the firm's biggest-ever season of Premier League football.

"We're inviting every home in Britain to enjoy the opening day," he stated.

"All fans can join the action as we launch our new Saturday schedule for the most eagerly-awaited Premier League season in years."

Mr Francis said that with more matches than ever before, including 116 live Premier League fixtures, "there’s never been a better time to be a Sky Sports viewer".

"If you don’t have Sky Sports, this is a great opportunity to sample what our football coverage has to offer throughout the year," he stated.

Sky Sports' Executive Producer for Football Gary Hughes commented that, over the last 20 years, the firm has offered "the best live football coverage, with brilliant analysis and incredible innovations".

"Our new programmes and schedule will raise the bar again, providing viewers with an unrivalled weekend of football alongside week-night action from the UEFA Champions League, Capital One Cup, Football League and international fixtures," he added.

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