Virgin Media has added Ginx TV - the world’s only international television channel dedicated to video gaming culture - to its TV platform.
Subscribers to the firm's TV service can now watch the channel's 12 gaming-oriented series, including its flagship show, The Blurb; Planet ofthe Apps.
Ginx TV - which will air on channel 286 - also boasts shows dedicated to sports, role-play and racing genres amongst others.
Nick Forward, Director of TV at Virgin Media, said the firm is "pleased" to be the first in the UK to launch Ginx TV.
"Gaming is an important part of life for many of our super-fast broadband and TV customers, so we’re sure that Ginx TV will go down a storm," he stated.
"It's great to get quality video game shows back on the TV schedule."
Michiel Bakker, Chief Executive Officer at Ginx TV, noted that the UK is the fifth-largest video gaming market in the world.
He said one in three people describe themselves as gamers and half of UK households have at least one console.
"Video-gaming is now a massively mainstream leisure activity and it is fantastic that we are able to bring our full channel to TV screens in the UK for the first time," Mr Bakker stated.