Virgin Media is offering a six-month discount rate for households signing up for standalone broadband services.
Consumers can now make significant savings when taking out Virgin Media's 30Mb Broadband Only or 60Mb Broadband Only packages.
The entry level package offers up to 30Mb download speeds with an unlimited monthly usage allowance over the course of an 18-month contract.
Subscribers also receive a free wireless broadband router, which allows users to get online anywhere in the home using a variety of web-enabled devices.
Virgin Media says its Super Hub is "packed with the latest wireless 'N' technology for a really fast, secure connection", and capable of handling download speeds of over 120Mb.
Typically, 30Mb Broadband Only customers receive a connection within seven days of signing up.
The package is half-price for the first six months. Initially priced at £11.25 per month, the cost rises to £22.50 per month after six months.
Since this is a standalone broadband deal, there is no charge for Virgin Media line rental.
Households seeking faster broadband speeds have the option of signing up for Virgin Media's higher-tier deal - 60Mb Broadband Only.
As with the entry-level offer, this comes with an unlimited monthly usage allowance and a free Super Hub wireless broadband router.
Again, customers are required to sign up on an 18-month contract, with a discount rate applying for the first six months.
Customers pay £16.25 per month for the first six months, rising to £27.50 per month for the remainder of the contract.
Virgin Media says the 60Mb deal is "fantastic" for customers who "have lots to do online, fast".
The firm claims the standalone fibre-optic broadband deal offers download speeds up to four times the UK average.