Virgin Media has boosted the appeal of its subscription television service by adding a number of channels to the platform.
Consumers can now enjoy programming on MTV HD (channel 183), MTV Music (310), BET (184) and Nick HD (714), giving them a wider range of viewing options.
MTV HD offers a daily fix of reality TV favourites Geordie Shore and The Valleys, while the newly-added MTV Music channel plays round-the-clock music videos, live performances and artist interviews.
Nick HD features kids' favourites such as SpongeBob SquarePants and Teenage Mutant Ninja Turtles, while BET offers the best content from America's BET Network.
This channel, along with Comedy Central on 132, has also been added to the Virgin TV Anywhere service, which allows subscribers to watch television content on the move.
The cloud-based entertainment service can be enjoyed on PCs, laptops, tablets and smartphones at no extra cost.
Virgin TV customers can access Virgin TV Anywhere online, while the firm's 1.5 million TiVo customers can watch live content via a mobile and tablet app.
Nick Forward, Virgin Media's Director of TV, said the new channels are "packed with everything from talk shows and children’s programming to a wide range of music and comedy".
"With a growing number of channels available, there’s something for everyone on our TV platform," he stated. "Customers will never struggle to find something to watch, whatever their taste or mood."
Last month, Virgin Media added 11 other channels to its Virgin TV Anywhere service, including BIO, History, Nickelodeon, ITV, ITV 2, ITV 3 and ITV 4.
Scott Kewley, the firm's Multi-screen Product Director, said that with "an ever-expanding array of programmes" available, customers will "never be stuck for something to watch".
"When paired with a Virgin Media TiVo box, we believe TV Anywhere offers our best, most interactive entertainment experience yet," he claimed.