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More than a fifth (21 per cent) of UK consumers say they would pay more for faster broadband with their current service provider.

In a study conducted by the European Commission (EC), 17 per cent of respondents said they would be prepared to pay up to 15 per cent more.

This compared to the 13 per cent who said the same across the European Union.

Another three per cent of UK broadband customers said they would pay between 16 per cent and 33 per cent more for faster services, compared to the EU average of two per cent.

And one per cent of Brits said they would be willing to pay over a third more for faster download speeds from their current provider.

Meanwhile, 50 per cent of respondents said they would be willing to switch broadband provider if they were offered faster speeds or more data for the same price elsewhere.

Just eight per cent said they would not switch due to amount of effort involved, while only three per cent thought the cost of transferring was a concern.

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