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BT Sport has now gone live, bringing a host of sporting content - including live top-flight football and rugby union - to UK viewers.

The subscription sports service officially launched at 6pm on Thursday August 1st 2013, with a special live show featuring the majority of the channels' new presenters.

Jake Humphrey, Clare Balding, Craig Doyle were among those present at BT Sport's brand new studios in London's Queen Elizabeth Olympic Park.

The new BT Sport website has also gone live, offering a range of content including sports news, features, a ‘Women in Sport’ section and full channel listings.

BT broadband customers will be able to stream the new channels live to their PC or Mac - they simply need to log in using their BT ID and password to enjoy the action online.

A new BT Sport app is also available for selected Apple and Android smartphones and tablets, and can be used over 3G, 4G and Wi-Fi connections.

BT Sport viewers will be able to access live content streams, highlights, news and features using the app, which is available via the Apple App Store and the Google Play Store.

John Petter, Managing Director for BT Retail Consumer, said "it is finally a reality that ‘great sport happens here’".

"It’s just over a year since we secured our Barclays Premier League rights and only six months since we started to build our exciting new studio in the Queen Elizabeth Olympic Park," he stated.

"We have some tremendously talented presenters and experts who are passionate about sport."

Mr Petter commented that "the customers are the ones that matter" and they will now be able to watch BT Sport content for themselves.

"We‘re convinced they’re going to like what they see, and we’re absolutely committed to making BT Sport fun, innovative and a firm favourite with the fans," he stated.

BT Sport is free with BT broadband - although customers also need a TV subscription and a YouView or Vision+ box to enjoy content through their TV set.

The new service is also accessible to BT broadband subscribers via a Sky box if they take the channels via Sky’s digital satellite platform.

Viewers receiving the channels via BT TV with BT Infinity, or on the Sky digital satellite platform, have the option of upgrading to high definition for just £3 per month.

Households without BT broadband can also receive BT Sport via Sky's satellite service for £15 per month in high definition or £12 in standard definition.

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