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The new Ofcom rules for switching broadband can be considered "a long overdue victory for consumers", it has been claimed.

Marie-Louise Abretti, broadband expert at, welcomed the fact that customer transfers will become a recipient-led process.

She claimed this is the "common sense" approach, given that just ten per cent of consumers think the provider they are leaving should handle the switch.

"This decision by Ofcom will make the process simpler, clearer and less daunting," Ms Abretti stated.

She said that if consumers have confidence in the switching process, they are more likely to make the most of a competitive market.

"Unfortunately too many people are missing out because they feel the process is too complicated," Ms Abretti noted.

"Even when they attempt to switch, some are forced to call the provider they are leaving - which can be daunting and put the brakes on the switch."

She explained that Ofcom is now consulting on how to make the changes, and hopes to announce full details by early 2014.

Then the changes will have to come into effect within a year, Ms Abretti stated.

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