Broadband and TV customers do not need to be with Sky, BT or Virgin Media to enjoy live Barclays Premier League football in 2013-14.
This is the message from TalkTalk's Commercial Director Tristia Harrison, who explained that her firm's Plus TV customers can enjoy 116 top-flight matches this season.
All they need to do is sign up for TalkTalk's Sky Sports Boost, which offers instant access to the subscription service on a flexible basis, she noted.
This ensures TalkTalk TV customers can watch content from all five Sky Sports channels as and when they like, Ms Harrison said.
"Throughout the season, our customers can watch all the top fixtures every Saturday, Sunday and Monday," she noted.
"Simply press the TalkTalk button on your remote, select Sky Sports and follow the prompts."
Ms Harrison added that TalkTalk TV customers with the Sky Sports Boost can watch 43 live Premier League matches by December 1st – at least three matches every week.
"So, while we can’t predict where Bale, Rooney and Suarez will be plying their trade at the end of this month, we do know that TalkTalk customers will be seeing them all in action from the comfort of their living rooms," she stated.
TalkTalk's Sky Sports boost is available to Plus TV package subscribers from £30 per month.
As well as offering top-flight football action, the add-on enables viewers to enjoy live Formula 1, county and international cricket, rugby union, rugby league, Majors' golf and much more.
TalkTalk customers can sign up for Sky Sports for one month at a time, with no need to take out a long-term contract.
Viewers can pause, rewind and record all the top sports action using their YouView box, which is available for free for customers signing up for TalkTalk Plus TV.