Virgin Media customers are being given the chance to receive Asian Mela - the 12-channel TV collection - for free for a whole year.
Subscribers who encourage a friend to sign up for Virgin Media TV - on the M+ package or above - with Asian Mela, receive the add-on at no charge for 12 months.
The new customer acting on the recommendation also receives Asian Mela - which is normally priced at £12 per month - free for one year.
This means they will be able to watch content on Zee Punjabi, ARY Digital, B4U Movies, NDTV Good Times, Colors, SET Asia, SET MAX, Star Plus, Star Gold, Star Life Ok, Zee TV and Zee Cinema.
In order to take advantage of the offer, Virgin Media customers need to fill out a form with details about themselves and their friend.
"Next, our team will get in touch with your friend, offering them a year's free Asian Mela when they sign up for Virgin Media with TV on our M+ package or above," the broadband provider explains.
"As soon as your friend's Virgin Media services are installed, their year's free Asian Mela subscription will be activated - and so will yours!"
The form to be completed can be found at the following link: http://keepup.virginmedia.com/asianmela?buspart=DM_214