BT Sport has become an official partner of Arsenal Football Club.
The deal enables the broadcaster to promote its live football offering through Arsenal’s digital channels, both in the UK and the Republic of Ireland.
Under the terms of the agreement, BT Sport will also gain access to Arsenal's first team players and manager for interviews and other TV content.
David James, Marketing Director of BT Consumer, commented that the firm is "very pleased" to become an official partner of Arsenal FC.
"We have lots of great ideas about how to make this partnership work for the club, BT Sport and our viewers," he stated.
Mr James noted that there is "plenty of excitement" around Arsenal this season - the club currently sit top of the Barclays Premier League - and BT Sport is "delighted to be part of that".
Arsenal are next in live action on BT Sport on Saturday October 26th when they travel to Selhurst Park to take on Crystal Palace (kick-off 12:45pm).
Gunners fans can also see their side's away games at Manchester City (Saturday December 14th, kick-off 12:45pm) and West Ham (Thursday December 26th, kick-off 3pm) live on BT Sport 1.