Freeview, BT TV, Sky and Virgin Media viewers are being given the opportunity to enjoy BT Sport programming for free this month.
Freeview customers will be able to watch BT Sport’s evening entertainment, chat shows and live sport on channel 57 during the weeks of October 7th and 14th. For Sky & Virgin Media viewers BT Sport 1, BT Sport 2 and ESPN will be open during the weekend of the 26th - 27th October
BT Sport will be on air on Freeview from 7pm Monday to Friday this week and next, giving non-subscribers the chance to sample shows like 'Beyond the Octagon', 'Rugby Tonight' and 'Life’s a Pitch'.
Live sporting action during these weeks will include the FIFA World Cup 2014 Qualifier between Spain and Belarus, the UEFA U21 Qualifier between England and Lithuania, Macclesfield Town v Southport in the Skrill Premier and 1899 Hoffenheim v Bayer Leverkusen in the Bundesliga.
BT Sport is also opening up to non-subscribers, including those with Sky and Virgin, during the weekend of October 26th and 27th, from 6pm on Friday to 6am on Monday.
This means Freeview, BT, Sky and Virgin viewers will be able watch live rugby from the Aviva Premiership, including Bath v Gloucester, Northampton v Saracens and Wasps v Leicester, plus the Barclays Premier League Saturday lunchtime clash between Crystal Palace and Arsenal.
Simon Green, Head of BT Sport, said the broadcaster wants to give "even more viewers" the chance to see the new programmes and live sporting action happening on BT Sport during October.
"Making the channels open to all allows us to show how we are offering something for everyone, from sports entertainment shows through to exclusive live sporting action," he stated.
BT Sport is free with BT broadband, with subscribers able to watch programming online via the BT Sport app.
BT TV subscribers can also watch content from BT Sport 1, BT Sport 2 and ESPN on their television set via a YouView or Vision+ box.
Other customers - those without a BT broadband subscription - can sign up for BT Sport as a standalone pay-TV service.
Update: the article previously implied that BT Sport is available to watch for Sky and Virgin Media customers this week and next. In fact, it's solely available to Freeview customers now, but will be accessible to Sky and Virgin Media subscribers on October 26th and 27th.
We apologise for any inconvenience caused. The article has now been edited to reflect the change.