A new deal between Sky and media company UKTV will see a number of popular television channels made available to On Demand and Sky Go users.
Sky TV customers were already able to enjoy live content on Gold, Watch, Alibi, Dave HD, Good Food, Eden and Home through their set-top box.
But they can now enjoy programmes from these channels at their own convenience - by connecting their Sky box and broadband service to access the On Demand library - and stream content over the internet.
According to Sky, 3.4 million TV customers have connected their Sky box to their broadband connection - allowing them to use the On Demand service - while 3.3 million regularly use Sky Go.
This means a growing proportion of Sky TV subscribers are taking advantage of multi-platform viewing options.
In order to add further value to Sky TV deals, the service provider is making a number of UKTV box sets available to On Demand customers.
This will allow viewers to work their way through full series - such as 'Red Dwarf X', 'The Roux Scholarship 2013' and 'Primeval' - in their own time, without the need to buy them on DVD.
Rob Webster, Sky’s Commercial Group Director, said the service provider is "delighted" to have extended its partnership with UKTV.
He said the deal will give TV customers "even more great ways to enjoy some of their favourite shows".
"We’ll be adding UKTV’s content to our Catch Up, On Demand and Sky Go services, which is great news for customers," Mr Webster stated.
"This takes our partnership with UKTV to the next level and demonstrates the extra value that we can create with our content partners."
UKTV has committed to investing a record £110 million on-screen this year, through original commissions and the acquisition of rights to popular series.
According to the firm, upcoming highlights include a new series of the award-winning 'Dynamo: Magician Impossible', JJ Abrams’ new supernatural thriller 'Believe', a "darkly comedic" take on storytelling in 'Crackanory', and new ten-part drama 'Legion'.