Sky is playing catch-up when it comes to set-top box features and functionality for TV viewers, Virgin Media has suggested.
Earlier this week, Sky announced that a new update to the Sky+HD box allows viewers to search for content by title, actor, event, channel, sport or any keyword.
Luke Bradley-Jones, Brand Director for TV Products at Sky, said the enhanced Search function would make it easier for viewers to find content they love, and discover new titles in "an intuitive and faster way".
But Virgin Media's Dana Hashem suggested the feature is nothing particularly novel - explaining that her company's TiVo customers have been able to use intelligent search functions since 2010.
"We've even seen a shift in the way people watch telly as TiVo helps them intuitively navigate the thousands of hours of entertainment, with more than 88 per cent of searches made for programmes outside BARB's top 50," she noted.
Ms Hashem said that from pioneering the distribution of early PSB programming to creating the UK's first dedicated pay-TV channel, to integrating YouTube and Netflix into the viewing experience, Virgin Media has "a proud heritage of bringing together the best content from multiple sources".
"TiVo is about making sense of that opportunity," she added.