Virgin Media has struck a deal to bring Premier Sports to its TV platform, adding to the range of channels available to subscribers.
To mark the arrival of the channel, viewers will have free access for the duration of the Rugby League World Cup, which got underway at the weekend.
This means Virgin Media TV customers will be able to watch 28 matches live, without the need to pay a subscription charge.
From 2014, Premier Sports will be available to Virgin Media customers on a subscription basis, allowing them to enjoy a host of top sports coverage.
This includes NHL ice hockey, NRL rugby league, Gaelic sports, and NASCAR motorsport.
A number of Rugby League World Cup matches are being shown free-to-air on the BBC, however Premier Sports is broadcasting all 28 games from the competition.
Virgin Media TV customers will be able to tune in on channel 551 and also enjoy live coverage via the cloud-based Virgin TV Anywhere service.
Richard Sweeney, General Manager of Premier Sports, said the broadcaster was "delighted" to be launching on Virgin Media in time for the Rugby League World Cup.
He claimed the event forms part of "a golden generation" of sports events taking place in the UK, such as the London 2012 Olympic Games.
Mr Sweeney noted that Premier Sports has built up "a loyal following" of rugby league fans over the last three years.
"We are thrilled to finally be able to offer this and much more to Virgin Media customers," he stated.
Stephane David, Executive Director of Content at Virgin Media, said the service provider is "delighted" to be adding Premier Sports to its TV line-up.
"Premier Sports joins an unrivalled line up of sports content including Sky Sports and BT Sport on Virgin TV, meaning our customers can catch every goal or game-changing try across any of the major UK sports channels," he stated.