Plusnet customers may soon be able to bundle digital TV services in with their broadband and home phone packages.
Gavin Patterson, Chief Executive at BT - Plusnet's parent company - has suggested that his firm's YouView-based TV service could soon become available on the platform.
At present, Plusnet subscribers are not able to take out a triple-play TV, home phone and broadband deal.
They are able to gain access to BT Sport at a discounted rate however, paying £5.99 per month for SD - rather than £12 per month - or £7.49 per month for HD - rather than £15 per month.
When this offer was launched last month, Nick Rawlings, Commercial and Marketing Director at Plusnet, said the provider was "really proud" to be able to offer "exciting new sporting content" to its customers.
"We are aware customers are looking for additional services from their telecoms provider," he stated.
"We believe this is a very attractive deal for customers who want to view top sports action such as the Barclays Premier League and Aviva Premiership rugby."
But a Plusnet-branded TV service - which could be bundled with broadband and calls - would undoubtedly represent a step in the right direction for the provider.
With BT, Sky, Virgin Media and TalkTalk all offering triple or quad-play broadband deals featuring subscription TV access, digital television capabilities are becoming increasingly important for customer retention.
BT CEO Mr Patterson alluded to this point in a recent interview with the Financial Times.
He suggested Plusnet will need to offer TV services in order to compete effectively with TalkTalk - its major rival in the entry-level market.
“If you want to be a scale player in the broadband industry, you have to have a triple-play offering," he stated.
As such, Mr Patterson claimed that providing a TV alternative for Plusnet is "definitely" part of BT's plans.