BT Sport has announced another major coup - securing the live television rights to NBA basketball in the UK and Ireland.
The broadcaster has signed a multi-year agreement with the National Basketball Association (NBA), and the action gets underway this weekend.
Fans of American sport can tune in to Indiana Pacers v LA Clippers at 8.30pm on BT Sport 2, as the Eastern Conference leaders -featuring Paul George and Roy Hibbert - take on a side which includes Chris Paul and Blake Griffin.
BT Sport will air up to 200 games throughout the season across BT Sport 1, BT Sport 2 and ESPN, including weekly Sunday fixtures in primetime.
Fans will also be able to watch selected games live and for free on the BT Sport website and BT Sport App, with further details to be announced in due course.
BT Sport will air up to seven live games per week throughout the regular season and the first and second rounds of the Play-offs, and then every game of the Conference Finals and NBA Finals in June.
The UK's very own Luol Deng will be in action in one of five games to be broadcast on Christmas Day, as his Chicago Bulls outfit take on the Brooklyn Nets.
In addition, the Nets' trip to The O2 in London - on January 16th 2014 - when they face the Atlanta Hawks as part of the NBA Global Games 2014 series, will also be aired live on BT Sport.
Viewers will be able to watch the NBA All-Star event - which takes place in February at the midway point of the basketball season.
NBA All-Star consists of a variety of fun competitions, including the NBA Slam Dunk Contest and Three-Point Contest, culminating in the NBA All-Star Game.
Simon Green, Head of BT Sport, commented that the NBA is "simply the best basketball in the world".
"It is fast-moving, high-scoring and includes some the world’s most recognisable global sporting icons," he stated.
"Existing NBA fans will love our coverage, and we look forward to converting many more."
Dan Markham, NBA Vice-President, Media Distribution & Emerging Markets, said the BT Sport broadcast deal is "a very exciting step" for the league and basketball fans in the UK and Ireland.
"With BT Sports’ first-rate presentation and formidable portfolio of premium sports content, fans can now look forward to more NBA action than ever before in the UK and Ireland, including selected free streamed games," he stated.
"Through its innovative multi-platform offering of live NBA games, highlights, magazine shows and unique behind-the-scenes programming, BT Sport is the ideal partner to serve as the official broadcaster of the NBA."