Fans have been given a starring role in the latest BT Sport advert, which debuted on TV last night (Tuesday November 12th).
In the new ad, BT Sport’s front-man Jake Humphrey leaves the confines of the studio to walk through the lives of the platform's viewers as they enjoy live content.
He visits living rooms, a pub, and a barbershop, where people are shown enjoying the live action, oblivious to the presenter's presence.
David James, Consumer Marketing Director at BT Sport, said the firm was aiming to focus on the passion the fans feel for the "fantastic live sport" it has on offer.
"I hope viewers will really enjoy the new ad - it’s a showcase of the great action we have coming up, including more Barclays Premier League Top Pick matches than Sky Sports from now until the end of the season," he stated.
"We also hope people like the visual twist in the ad as Jake joins the fans."
The first BT Sport ad, which aired over the summer, featured a number of top sports stars, including footballers Gareth Bale, Robin Van Persie and Daniel Sturridge, rugby players Chris Robshaw, Owen Farrell and Manu Tuilagi, and tennis player Heather Watson.