Sky has launched its Christmas advertising campaign with a series of TV adverts showing people coming together for the festive season.
Directed by Ivan Bird, the three ads follow different storylines, each depicting a special moment between loved ones.
The first advert debuted in a commercial break during ITV's The X Factor on Saturday November 9th, while launching simultaneously on YouTube, Facebook and Twitter.
Outdoor posters will support the latest campaign, by showcasing a series of well-known images from blockbuster films available on Sky Movies this Christmas.
The ads will carry a 'Christmas is coming' headline, as Sky continues to countdown to the festive season.
Liz Darran, Director of Brand and Creative at Sky, commented that Christmas is "a really special time of year" when people come together to spend time with those close to them.
"Our campaign celebrates these moments and demonstrates how Sky can help Christmas feel that little bit more magical," she stated.