Virgin Media increased its broadband customer base in the third quarter of 2013, according to a new report which reveals the communications provider also improved its network coverage over the three-month period.
In its Q3 results, Virgin Media revealed that its total broadband ISP subscriber base has risen by 13,600 to total 4,488,600, which compensates for the loss of 15,500 broadband customers during the second quarter of the year.
Cable broadband subscribers represent the vast majority of Virgin Media's customer base, with 4,336,600 households taking these services, compared with just 152,000 on older copper-based connections, which the company recently ceased selling.
Over the quarter, the ADSL platform lost 16,600 consumers, which follows a 12,300 reduction in Q2 as customers migrate to superfast services offered by both Virgin Media and rival providers.
The quarter also saw Virgin Media increase its broadband network coverage across the UK, with the company's services now accessible by 12,531,500 homes; a rise of 84,600 compared with the same time last year.
Approximately three million of their cable customers - representing 69 per cent of the entire customer base - now subscribe to superfast broadband of 30 Mb or more, with half of new subscribers opting for packages of 60 Mb or more.
Tom Mockridge, Chief Executive of Virgin Media, said the Q3 increase came in spite of BT heavily marketing its broadband services alongside the new BT Sport channel.
"We are seeing people’s demand for faster broadband accelerate, even after we had completed our programme to double customers’ speeds earlier this year," he commented.
"A quarter of a million more homes are now getting 30Mb or faster from us than three months ago, with over 45% of our new subscribers choosing 60Mb or above."
He added that the addition of BT Sport to Virgin Media's TV line-up has also resulted in "renewed appetite" for its TV service, with TiVo in particular proving popular, having attracted 1.8 million subscribers since its launch two years ago.