Virgin Media Business has launched a free public Wi-Fi service in Birmingham city centre.
Residents, shoppers, workers and tourists will be able to enjoy the benefits of free wireless broadband, by getting online on the move.
Access points have been mounted on lamp-posts and other street furniture across Birmingham centre and connected to Virgin Media Business' fibre-optic network.
This will allow users to take advantage of unlimited super-fast connectivity.
Duncan Higgins, Director of Marketing at Virgin Media Business, said the exciting new technology has the potential to "supercharge people's internet services".
"Birmingham is a prototype of the super-powered, connected city, which is not only offering free internet services to all, but also accelerating a revolution in the mobile broadband experience," he stated.
Councillor James McKay, Cabinet Member for a Green, Safe and Smart City at Birmingham City Council, said the authority is "delighted" to be able to offer free public Wi-Fi in some of the best-loved spaces in the city.
"This announcement builds on our connectivity plans for the city which aim to ensure that citizens and businesses have access to the highest quality and affordable internet services," he stated.