Virgin Media is making it easier for UK customers to keep in touch with friends and family in the crisis-hit Philippines.
Home phone subscribers will be able to make unlimited free calls to the east Asian archipelago until the end of November.
Thousands of people lost their lives and millions more were left homeless in the wake of the devastating Typhoon Haiyan, which struck the country earlier this month.
And Virgin Media is doing its bit to help affected families - both in the Philippines and the UK - by waiving all fees for calls made to the island chain, up to a maximum of 60 minutes in length.
If customers want to make longer calls from their landline, they need to hang up and redial before the hour is up.
Any free calls made will not appear on customers' bills, providing they do not exceed 60 minutes in length.
Calls from Virgin Mobile customers to the Philippines will be charged at the standard rate.