Football fans may have to pay extra to watch key UEFA Champions League and UEFA Europa League matches from 2015-16 when BT Sport takes over the contract.
According to the Telegraph, BT Sport is unlikely to follow its Barclays Premier League coverage model - where games are offered for free to BT subscribers.
The news provider said BT intends to recoup its £900 million investment on European football by selling more advertising, but also by offering games as part of service bundles.
BT Sport has pledged to broadcast at least one game per season free-to-air for each of the participating British clubs. However, others look set to require a subscription, or potentially even pay-per-view access.
The firm says viewers will have to pay extra for most Champions League games, although it claims there will still be "lots of good value" for viewers.
John Petter, Head of BT Consumer, suggested the firm may even bundle European club football coverage in with its home phone and broadband deals.
"We think it’ll give us the opportunity to up-sell to fibre by selling bundles of BT services," he stated.
The Telegraph claimed that BT Infinity subscribers - or those signing up for BT TV - could receive discounts for extra UEFA Champions League or UEFA Europa League matches.