UK consumers can now buy BT's Home Hub 4 on the high street.
For the first time, the broadband provider's wireless router can be purchased in retail stores - meaning non-BT customers can also take advantage of the technology.
The hub - which combines smart wireless and dual band Wi-Fi technology - allows customers to connect multiple devices without slowing down the connection.
Smart wireless detects and automatically connects to the best channel within each frequency, ensuring the best quality of service for each user.
As well as offering three standard Ethernet ports, the Home Hub 4 has two Gigabit Ethernet ports - for WAN and LAN access.
These provide wired connections that are ten times faster than standard Ethernet ports.
The Home Hub 4 includes the latest intelligent power management technology, which monitors device functions and puts them into power save mode when not in use.
Erik Raphael, Devices Director for BT’s Consumer division, said: "We’re really pleased to be able to make the Home Hub 4 more widely available.
"Now everyone can use the cutting edge technology and sleek design that previously was only available to BT broadband customers, to give them a better broadband experience."
He noted that the Home Hub 4’s "innovative smart dual-band technology" avoids interference for an ultra-reliable connection.
The BT Home Hub 4 is priced at £99.99 and can be bought in the BT Shop and at Currys.
Argos is adding the router to its product range at the end of January 2014, with other retailers set to follow suit later in the year.