Up to 85 per cent of UK broadband subscribers could switch to a new service provider in 2014, a survey has indicated.
Research conducted by ISPreview.co.uk - which surveyed 3,345 consumers - found that 37.6 per cent are definitely planning to leave their current broadband provider this year.
Another 47.1 per cent of respondents said they would 'maybe' switch, with just 15.2 per cent saying they had no plans to instigate a change.
The findings of the poll may alarm some broadband providers - particularly those who are failing to invest in fibre services or digital TV.
With the likes of BT, Virgin Media and TalkTalk offering broadband, home phone and TV bundles, it is becoming more important for providers to have a multi-play offering.
Plusnet recently announced its own plans to enter the digital TV market, with trials of a YouView-based service - similar to that offered by TalkTalk - getting underway in early 2014.
Broadband providers may also need to invest more in customer services in 2014 as they look to attract and retain subscribers.
When questioned by ISPreview.co.uk, 30.1 per cent of respondents said 'support' issues were their biggest gripe with their current broadband provider.
The reliability of broadband services (30 per cent) and connection speed (18.9 per cent) were also highlighted as being key concerns.