Mobile broadband data consumption is being driven by 4G users, a new study has revealed.
Research conducted by JDSU shows that 4G users are ten times more data-hungry than those still using 3G mobile broadband.
In addition, a tiny proportion of 'data hogs' account for the vast majority of mobile data consumed, the firm discovered.
JDSU's research showed that just 0.1 per cent of 4G customers use more than half of all 4G downlink data measured.
"For the past three years, we’ve seen explosive growth in mobile data usage," said Dr Michael Flanagan, Chief Technology Officer of Mobility for the Network and Service Enablement business segment of JDSU.
This is forcing operators to "wrestle with the challenges their success is creating", he stated.
"The faster the speeds that mobile operators provide, the more consumers swallow it up and demand more," Mr Flanagan added.
"For 4G users to consistently exhibit behaviour ten times more extreme than 3G users well after launch constitutes a seismic shift in the data landscape."
He claimed this has "important ramifications" for future mobile network designs.