Virgin Media has acquired broadband provider Smallworld Fibre for an undisclosed fee.
The acquisition will see thousands of homes in western Scotland and north-west England gain access to Virgin Media's fibre broadband and TV services.
At present, Smallworld's fibre-optic network passes 40,000 homes, delivering top broadband speeds of 100Mb, cable TV and landline phone services.
Customers in Irvine, Dreghorn, Troon and Kilmarnock, plus Carlisle, Lancaster and Morecambe, can take advantage of the firm's next-generation services.
Paul Buttery, Virgin Media’s Chief Customer, Technology and Networks Officer, said homes and businesses in these locations will gain access to "even better broadband".
He said this can open up "fantastic possibilities" for people, as well as support the economic growth of an area.
"Smallworld will help us bring Virgin Media's advanced services to thousands of homes, businesses and organisations for the very first time," Mr Buttery stated.
"Their great network is a perfect fit for us as we continue to invest and look for the right opportunities to grow. We’re excited about what the region has to offer and what we can offer the region."
David Durnford, Managing Director and owner of Smallworld Fibre, said Virgin Media "has led the way in bringing super-fast broadband and next-generation TV to millions of UK homes".
"Our customers will now be able to benefit from their significant ongoing investment and innovation," he stated.
"Smallworld is a great, local success story and, as the pace of change in the digital world continues to quicken, we’re delighted to be passing the baton onto such a great partner."
As of February 2014, Virgin Media offers broadband speeds of up to 120Mb - eight times the national average.
This year, the service provider is set to increase its maximum broadband speeds to 152Mb.