Virgin Media has launched its new 152Mb top speed for home broadband users.
The connection speed - the fastest widely available in the UK - has been made available to 12.5 million UK homes, allowing subscribers to download an entire TV show in one minute.
Virgin Media has also increased the speed of its entry-level broadband service to 50Mb, ensuring everyone can take advantage of faster internet.
Current 30Mb subscribers can upgrade to 50Mb broadband, 60Mb subscribers can move up to 100Mb, and those with a 120Mb package can now access 152Mb download speeds.
With peak internet usage by Virgin Media customers having grown by 55 per cent in the past year - and by almost 1,000 per cent since the company’s launch in 2007 - there is a clear need for faster download speeds across the network.
This is to ensure Virgin Media home broadband subscribers can download data quickly, and stream content via the web without buffering.
Tom Mockridge, Virgin Media’s Chief Executive Officer, said: "Overwhelmingly people tell us the internet is a force for good.
"From daily life to the bigger aspects of society, culture and economic growth, digital is making a significant, positive difference to people’s lives."
He claimed Virgin Media is "supercharging" its network to ensure customers can "make the most of the online world".
Culture Secretary Maria Miller has welcomed the news of a broadband speed boost, commenting that faster, safer home internet is "great news" for families across the UK.
"Families are now downloading films, streaming music and playing games through phones, laptops, tablets and consoles," she stated.
"Higher speeds will enable the whole family to use the internet at the same time."