BT Sport is giving away 1,000 free one-year subscriptions to MCN Sport, to mark the launch of its FIM MotoGP World Championship coverage.
MCN Sport is a quarterly print and online magazine, created by the makers of popular motorcycle publication Motor Cycle News.
The offer applies to the first 1,000 people signing up online for a BT Sport package - allowing them to watch live MotoGP, Barclays Premier League football, Aviva Premiership rugby union and NBA Basketball coverage - on the Sky digital satellite platform.
David James, Marketing Director for BT Consumer, said the broadcaster is "really pleased" to be able to bring the MCN Sport offer to MotoGP fans.
Coverage of the World Championship got underway in Qatar this weekend, with BT Sport viewers tuning in for the first of the 18 rounds in the 2014 season.
Spain's Marc Marquez won the opening race after a thrilling battle with Valentino Rossi, with the young world champion holding off the challenge from the veteran Italian.
The Honda rider's feat was even more astonishing given that he raced with a broken leg - having fractured his right fibula during a dirt-track training session last month.
Ducati's Cal Crutchlow was the highest-placed Brit in sixth, with compatriot Scott Redding bringing his Gresini Honda home in seventh place.
BT Sport will show action from every race, free practice and qualifying session throughout the 2014 season, plus live coverage of the Moto2 and Moto3 races on the sub-card.
Melanie Sykes is anchoring race weekends on BT Sport, alongside former British and World Superbike champions Neil Hodgson and James Toseland.
Julian Ryder, Keith Huewen and Matt Birt are in the commentary box, with Gavin Emmett acting as BT Sport’s MotoGP reporter.