Sky has launched a new range of TV, home phone and broadband bundles designed for households that are unable to install a Sky satellite dish.
The new packages offer access to a selection of entertainment from Sky through NOW TV and unlimited broadband, with subscribers able to watch content online.
Customers can sign up for Sky broadband with either a NOW TV Entertainment Pass or a NOW TV Sky Movies Pass, or take out a subscription for both.
They can also pay £9.99 for 24 hours' access to the six Sky Sports channels with a Now TV Sky Sports Day Pass.
With each of the TV and broadband bundles, customers receive a free NOW TV box, which turns standard television sets into smart TVs.
Sky says the device is "small, discreet and easy to use" with a simple set-up process.
It allows viewers to access catch-up services, watch on-demand content and download apps including Facebook and Spotify.
"The smart little device lets people with a HD ready TV stream great entertainment on their main TV set through their home Wi-Fi," the service provider notes.
Customers signing up for Sky Broadband with a NOW TV Entertainment Pass and free NOW TV box pay £12.50 per month plus line rental for 12 months, or an initial £22.50 per month plus line rental if they are taking fibre services.
The same pricing structure applies for customers subscribing to Sky Broadband with a NOW TV Sky Movies Pass and free NOW TV box.
Households taking out a Sky Movies Pass and TV Entertainment Pass with internet and home phone services pay £17.50 per month plus line rental for 12 months, or £27.50 per month plus line rental if they want fibre broadband.