BT broadband customers are to benefit from free access to BT Sport for another year, it has been announced.
New and re-connecting broadband subscribers will not be charged for watching BT Sport's channels, which offer Barclays Premier League football, Aviva Premiership rugby union, NBA basketball, WTA tennis, Moto GP and more.
Around five million households currently have BT Sport access, roughly three million of whom take the service directly from BT, either via satellite, BT TV or the BT Sport App.
BT says the subscription sport service has enjoyed "a strong debut season", with many of its live football matches averaging over one million viewers.
John Petter, BT Consumer Chief Executive, commented that "fans have been the winners with BT Sport".
"Millions of homes have enjoyed the very best sporting action for free. We said we would shake up the market and we have done just that," he stated.
"The great news for fans is that BT Sport will remain free with BT broadband for another season, during which we will broadcast live action from the new European rugby tournaments."
Mr Petter claimed "there has never been a better time to switch to BT Broadband", with sports fans able to enjoy a host of top televised action for no additional charge.
While BT Sport will remain free with BT broadband for another season, non-BT subscribers can also watch the channels if they have a Sky satellite box.
BT Sport is currently priced at £12 per month in standard definition and £15 per month in high definition.
Virgin Media customers can also watch BT Sport 1, BT Sport 2 and ESPN for the same price, or as part of their package if they are on the XL broadband tariff.