TalkTalk is giving consumers the chance to get their hands on a £50 Love2Shop voucher when they sign up for one of its broadband packages.
New customers subscribing to the firm's SimplyBroadband, Essentials TV and Plus TV packages over the internet receive the free gift card, which can be used in thousands of high street stores nationwide.
TalkTalk is running the promotion for the next six days, meaning consumers have until the end of the month to take advantage of the offer.
The firm's entry-level tariff is SimplyBroadband, which offers unlimited up to 16Mb broadband, a free router and free connection for £3.50 per month plus line rental.
Customers do not need to take an inclusive calls add on; instead they pay only for the minutes they use.
A £50 Love2Shop voucher is also available with TalkTalk's two triple-play packages, Essentials TV and Plus TV, which are available on 18-month contracts.
Essentials TV offers up to 16Mb download speeds, an unlimited monthly usage allowance, a free router, free installation, and evening and weekend calls.
In addition, subscribers receive a YouView box worth £149, allowing them to pause and rewind live TV, and access on-demand services via TalkTalk TV.
The broadband deal is priced at £6 per month plus line rental for six months, rising to £8.50 per month thereafter.
TalkTalk Plus TV offers the same deal on broadband, along with unlimited anytime calls and a larger YouView set-top box worth £299.
On this tariff, customers are able to record programmes and films from the TV, and take advantage of seven-day catch-up services.
TalkTalk Plus TV is priced at £13 per month plus line rental for six months, rising to £18.50 per month plus line rental thereafter.
The Love2Shop voucher offer only applies to new customers who do not need a telephone landline installing.