Members of the Very Megafast Snail Association (VMSA) have taken to the streets of London to campaign against the continued use of copper broadband in the UK.
Protesters dressed in snail costumes were seen holding up placards in the capital stating 'Can't cope with copper' and 'Molluscs to slow broadband'.
The protest - seemingly a guerrilla marketing stunt from a major UK service provider - has been accompanied by the launch of VMSA's self-styled 'snailifesto' for super-fast broadband.
The association is demanding faster broadband speeds, smooth connections with no buffering, the ability to connect to multiple devices and an end to the use of copper connections.
"We may move super slowly, but we need our broadband to go super-fast and we want the speeds we were promised," the VSMA stated.
"We're used to copper being a barrier to us getting up trees and into plant pots but now it’s stopping us getting the download speeds we want. Keeping us off nettles is one thing, but Netflix is quite another."
The protest came on the same day that Ofcom named cable specialist Virgin Media the UK's fastest broadband provider.