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Four of the UK's largest broadband providers have joined forces to launch a new campaign to promote online child safety.

BT, Sky, TalkTalk and Virgin Media are backing the Internet Matters initiative, which is designed to provide information, advice and support for parents.

The website provides information on issues such as privacy & identity theft, cyberbullying, inappropriate content and online grooming.

It also offers technological support for parents, with dedicated sections for parental controls, chatting, social networking, downloading & viruses, and more.

In addition there are dedicated sections designed for the parents of pre-school (children 0-5 years old), young children (6-9), pre-teens (10-13) and teens (14+).

Communications Minister Ed Vaizey has welcomed the launch of, saying the government takes the issue of child safety online "extremely seriously".

He said the coalition is "delighted" to see UK broadband providers fulfilling their commitment to the Prime Minister to improve online child safety.

Mr Vaizey said the industry is taking steps to empower parents, helping them to keep their children safe over the internet.

"The Internet Matters campaign is the latest in a series of measures to help parents in this area," he stated.

Other measures include action on family-friendly filters that allow parents to prevent their children from accessing potentially harmful content, more filters on public Wi-Fi in areas where children are likely to be, and the introduction of online safety to the new national curriculum, Mr Vaizey added.

"This excellent campaign can make a real difference and help the UK to lead the way on this issue," he claimed.

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