EE has unveiled the next phase of its 4G mobile broadband rollout, which will see it launch super-fast services across much of rural Britain.
The broadband provider is to make 4G services available in 2,588 villages and small towns with populations under 10,000.
This will ensure businesses and residents in remote communities have access to super-fast internet for the first time, with mobile download speeds eclipsing those achievable via a fixed connection.
In addition to rural Britain, EE is to focus on areas of high usage, including airports, roads, train lines and stations.
Some 47 major train stations and 22 of the busiest airports have been 4G-enabled already, along with 50 of the busiest motorways and A-roads.
"Coverage of major roads in more built-up areas, such as the M25 and M62, is greater than 80 per cent," EE noted.
The service provider said it is constructing a super-fast digital network in the places customers want it the most.
"By enhancing the 4G network on the busiest roads in the UK, [we] will allow business customers to remain productive on the move," it stated.
EE will also increase the footprint of its double-speed network, allowing customers in 40 towns and cities to take advantage of the fastest speeds by the end of 2014.
The firm is targeting parts of the UK where data usage is showing the quickest growth.
Olaf Swantee, Chief Executive Officer at EE, said: “With more experience of 4G than any other UK operator, we have unique insight into how the technology is changing behaviour.
"Our mobile devices have effectively become mini-TVs with video traffic already making up over half the data on our 4G network."
Mr Swantee said EE is committed to remaining one step ahead - adapting its network to make 4G available where it matters most.
He added that the company is focusing on rural areas, transport links and offering customers the best network experience and great value, innovative devices and plans.