EE has launched its latest TV advertising campaign, with Kevin Bacon again on-board to promote super-fast mobile broadband.
In the new clip, the Hollywood actor is seen braving the terrifying climb of The Big One - the UK's tallest, fastest rollercoaster - at Blackpool Pleasure Beach.
He is watching a football match via his mobile device - demonstrating the potential of EE's 4G services to provide connectivity in unusual locations.
Spencer McHugh, Director of Brand at EE, said the firm's 4G network now covers 70 per cent of the UK population.
"Our customers can enjoy a far superior internet experience on the go in more places than ever before," he stated.
Mr McHugh claimed this is "great news", especially with the FIFA World Cup approaching and quality streaming set to be in high demand.
"Our recently-announced lead partnership with Wembley Stadium also means we are an official supplier to The FA Cup, and the England team’s official mobile network," he stated.
"Kevin Bacon is back on our screens to bring this all to life ahead of what should be a fantastic summer of sport."