Free public Wi-Fi is to be made available in Cambridge in time for the visit of the Tour de France on Monday July 7th.
The Cloud is teaming up with the Connecting Cambridgeshire scheme and The University of Cambridge to improve wireless connectivity in the city centre.
As part of a 12-month trial, 20 new Wi-Fi access points have been installed on lighting posts, CCTV poles and public buildings at key locations including Parker's Piece, King’s Parade, the Senate House and the market area.
These include traditional looking lamp posts, which have been specially engineered to discreetly host the latest Wi-Fi technology.
Councillor Steve Count, Leader of Cambridgeshire County Council - which leads the Connecting Cambridgeshire programme - said Cambridge "has always been at the forefront of new technology and evolving the way we interact with the world".
"This new free public Wi-Fi service in central Cambridge is a fantastic example of the difference we can make for residents, visitors and students by working together," he stated.
"Developing wider public access Wi-Fi and improving mobile coverage is part of the Connecting Cambridgeshire programme's drive for better connectivity across the county, which is vital in an increasingly digital world."
Cllr Count said the trial paves the way for improving wireless connectivity across the city and beyond.
Jon Holgate, Head of Network at the University of Cambridge, said the institution is backing the Wi-Fi scheme to deliver a lasting legacy for the city - one that everyone can benefit from.
"This project represented an excellent opportunity to work closely both with university colleagues as well as local partners across the city to deliver genuinely innovative and leading-edge services to academics and the general public alike," he stated.
Mr Holgate predicted that thousands of people will use free Wi-Fi when Stage 3 of the Tour de France 2014 begins in the city.
"The good news is that the service will still be available when the cyclists have moved on," he stated.