The availability of faster broadband speeds will boost the popularity of music streaming in the UK, it has been claimed.
Jacob Herbst, Director of Digital Sales for Sweden, said there is likely to be a shift in usage levels as connectivity improves.
Speaking to the BBC, he claimed there are several factors likely to boost music streaming, including access to super-fast broadband infrastructure.
He claimed that the rollout of 3G and 4G mobile broadband across the UK may also help, as will the falling cost of data on devices such as tablets and smartphones.
Broadband speeds have increased significantly in the last few years, making it much easier for consumers to download rich content from the web.
Back in 2009, the then Labour government set a target of just 2Mb broadband for every household. Half a decade later, much faster downloads speeds are available across much of Britain.
The Con-Lib coalition has set a target of 99 per cent super-fast broadband coverage in the UK - offering speeds of 25Mb+ - by 2018.