Visitors to Bournemouth beach were given quite a shock at the weekend, being greeted by a giant Godzilla-like statue in the sea.
The six-tonne, 25-foot monster looked scary enough, even without the addition of a TV, a laptop, home and mobile phones, and a Richard Branson-style beard and hairdo.
Of course, the sculpture was put in place for the latest Virgin Media marketing stunt. The broadband provider created the monster in order to promote its new Big Kahuna bundle.
The broadband deal, which is now available to all UK consumers, offers 152Mb fibre broadband, home phone services, TiVo pay-TV and a SIM-only mobile option.
The quad-play package is available from £45 per month.
Virgin Media's Richard Larcombe said the "market-beating" broadband bundle is making "a big entrance".
"So naturally we thought what better way than having a giant Big Kahuna monster literally bringing it to the shores of the UK?"